
Marketers worldwide know the importance of having a solid social media marketing strategy. LinkedIn Posts can generate 3X More Reach if the proper rules of posting can be obeyed.
To maximize 3X content reach, LinkedIn recommends:
- Adding unique insights when sharing others’ content
- Including practical industry knowledge with promotional posts
- Encouraging meaningful professional discussions
- Maintaining civil and constructive dialogue.
- video posts perform three times better than text content
A key part of this is finding the best times to post on social media. But as a professional platform LinkedIn have some limitations on monetization.
Limited Monetization Opportunities
LinkedIn’s limited monetization options compared to its competitors. A study shows:
- The current program offers sponsored posts and consulting opportunities.
- The creator accelerator program is restricted to only 100 participants, selected in 2022.
- The platform lags behind TikTok and Instagram when providing incentives for creators.
In light of these new guidelines, businesses should consider pivoting from pure promotional content to value-driven posts. LinkedIn may update these recommendations based on emerging content trends as it continues to monitor user feedback.
The Best Times To Post On Social Media
To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools. The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.
If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.
The Best Times To Post On LinkedIn
Source | Day of Week | Time to Post |
Sprout Social | Tuesday to Thursday | 10 a.m. – 12 p.m. Local |
Hootsuite | Monday | 4 p.m. EST |
CoSchedule | Thursday, Tuesday, and Wednesday (in that order) | 10 a.m. Local |
HubSpot | Monday, Wednesday, and Tuesday (in that order) | 9 a.m. – 12 p.m. Local |
- Best times to post on LinkedIn: 10 a.m. – 3 p.m.
- Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
- Worst days to post on LinkedIn: Weekends.
Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.
LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.
Techniques for 3x rich of the linkedine post:
- LinkedIn Video Posts Generate 3X More Reach: A study finds LinkedIn video posts perform three times better than text content, especially when shared in the morning and in short formats.
Giegerich’s 90-day analysis revealed video posts consistently achieved higher reach than written content:
Key Findings by her reserches on Addweek post-
- Her lowest-performing video posts garnered nearly triple the impressions of top-performing written posts
- Her most successful video reached 774,000 impressions
- Her video posts averaged around 250,000 views
- Videos under 5 minutes
- Direct-to-camera approach
- Morning posts between 9-11 AM EST
When To Use Text Posts
Giegerich says that video works best to create awareness at the top of the sales funnel. What This Means
- LinkedIn’s algorithm tends to favor video, but Giegerich’s research highlights that video and text serve different roles.
- Video posts excel at broad awareness and can achieve higher impression counts, though their performance is often unpredictable.
- In contrast, written posts foster stronger engagement within established networks.
- For marketers, Giegerich suggests a balanced approach: use video for visibility and maintain written posts for engagement.
- Polish Your Profile: Most B2B marketers are happy where they are, but over half would jump ship for the right gig.Keep your resume and LinkedIn fresh in case that dream job pops up.
- Embrace the Chaos: Marketing moves fast, and most feel overwhelmed by the constant change.So the soution?Never stop learning. Dive into training on the latest skills and tech to stay caught up.
- Balance Tech Savvy With People Skills: You can’t escape AI in marketing now. Get comfy with these tools, but don’t sleep on skills like collaboration and creative problem-solving.As AI handles the routine st:uff, these “human” skills will set you apart.
Conclusion:
As professional Social Media platform, LinkedIn regards as the best choice for the Marketers and recruiters. Maintaining the upper techniques for LinkedIn post can 3x the rich of the post. Again LinkedIn Marketing also can be best way for professionals.
Trend Targeters Agency tries to maintain all Marketing rule on their services. Grab on their LinkedIn Marketing along with other Digital marketing Services.